Milestone Trailer Leasing - Blue Transport truck docking at warehouse

Flexible Lease Promotion

Milestone Trailer Leasing provides personalized service in trailer leasing and rentals to customers every day. No matter how complex your needs, we make it happen. We provide customized solutions, open architecture deals and access to a fleet of 57,000+ trailers from our 25+ locations across the nation. Take advantage of our limited time Flexible Leasing Program.

Lease 2006-2009 Vintage Trailers

18-Month Lease: $240/Month*

Optional Upgrade: Auto-renewal $225 for additional 12 months

30-Month Lease: $220/Month*

*Requires credit pre-approval. Only for new contracts executed 1/1/2018 – 3/31/2018. Based on availability.


Request a Brochure

Flexible Lease Promotion

First Name*

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*Required fields.

It is required that before any company rents or leases equipment from Milestone that the company is able to exhibit proof of being in business for at least three (3) years.

 Trailer Equipment

  • Length: 53’ – 48’ – 45’ – 28’
  • Model: dry van, plate, composite plate, reefers, flatbeds (spreadaxle and closed tandem), specialized flatbeds (single drops, doubledrops)
  • Specifications/options: aluminum or translucent roof, roll or swing door, psi, e-track, log posts, tracking, skirts/ carb compliant, lift gate, single drop, double drop
  • Model years: We have a complete range of equipment to fit any application; factory direct NEW 2017’s, mid-range model years for economical over-the road use, and well-maintained older units for cartage and storage use
  • Specialized Equipment: If you have a specific equipment need, we will locate and purchase the trailers required, then design a custom lease plan for your company



Complete Credit Application

Download and complete the Credit Application Form here. It is required that before any company rents or leases equipment from Milestone that the company is able to exhibit proof of being in business for at least three (3) years.

Meet John Brockmeier

John Brockmeier is a veteran of the industry. With 30 years of experience in transportation and operations management, his wealth of knowledge and skills have helped to build superior teams that support Milestone Trailer Leasing’s comprehensive national network.

Brockmeier shares how he get got started, what urgent issues face the industry, and the secret to good leadership.

Professional Background

Tell us about your role as Director of Operations at Milestone Trailer Leasing. What are your responsibilities?

My responsibility is to oversee all the branches in our national network. I make sure our branches are keeping track of inventory and processing their purchase orders and I also do all of the auditing. I go through every branch, examine their paperwork and make sure everything is going smoothly. We have over 25 locations across the US, so I do a lot of traveling. At the end of 2017, I was traveling almost every week.

How did you get started in this industry?

I started in this industry in 1987 with AJF Trailer Leasing. My advisor from college had connections with the company and encouraged me to start my career there. I went to Chicago and worked there for four months, then moved to Louisville, Kentucky, then worked for the AJF branch in St. Louis. Later, I transferred to AJF corporate headquarters when they started a 24-hour road service. There were a lot of changes in the coming years – AJF merged with XTRA Lease until 1997, then went to Fruehauf Trailer Services from 2000 to 2003. They sold that division to Aurora Trailer Leasing, then sold to Milestone, which I joined in February of 2012.

Personalized Attention

The best thing about your job?

What I like about it is that every day will be different. I don’t know what’s going to be happening, what will unfold. It’s kind of fun. You walk into the day thinking, “What’s going to be the new problem that needs to be solved?”

Also, I enjoy interacting with our team. I like giving them ideas that I’ve used over the years and watching them apply it to their professional lives. One example of this is a trip I made to one of our branches in Chicago. I had completed an audit and unfortunately the personnel received a D rating. I watched the two employees take my ideas, reinforce what we needed to do and they went from a D rating in 2012 to an A in 2017.

What accomplishments are you most proud of?

I’m proud that I’ve been in this industry for 30 years. Coming to work for Milestone has been the highlight. XTRA is the big gorilla in this industry, but I wanted to be in a culture that felt more personalized. At Aurora, it was more accounting driven, if a deal wouldn’t work in their structure they just wouldn’t do it. But at Milestone, if a deal comes us and no matter how goofy it is, we will try to figure out how to make it work. I’ve been very happy to be here and figure out how to serve our customers. Watching these deals happen gives me my greatest sense of accomplishment.

Urgent Issues Facing the Industry

What are the most urgent issues facing the industry right now?

The lack of good drivers. There’s a general lack of accountability and caring about your equipment. I’ve been in this industry for 30 years now. If a driver has a light out, he would replace it. But now they call in for service and get it repaired for them. There’s just not enough quality drivers in the industry.

How is Milestone addressing those challenges?

We can’t recruit drivers for our customers but we can give them better trailers so their drivers don’t tear them up so badly.

On Leadership

Tell us your thoughts about leadership. What do you look for when building a team?

Good communication. From my standpoint, the ideas we put into place get clearly communicated to our field personnel. From there, if they don’t understand something, they need to communicate back with us, and make sure they are totally understanding what is expected of them. The key to a whole team is communications up to down and down back up.

Ahead of the Competition

What sets Milestone apart from the competition?

We are easier to work with than our competition. That is the long and short of it. Compared to other companies, and I’ve worked at a lot of them, they’re not even close.

What is the key to superior customer service?

Number one the people who are willing to do the things not during normal business hours. To make the customer happy. Of our two national accounts, FleetNet and Goodyear, drivers who break down can call into one centralized number to get help. Both vendors have my cell phone number. It’s all about accessibility. It’s a 24-hours-a-day, 365 days a year kind of working relationship. I never turn my cell phone off. I’ll take the call.

Milestone Women In Trucking Recap Featured Image

Women in Trucking – Accelerate! Conference & Expo Recap

Women in Trucking

Women from all facets of the transportation and logistics industry gathered together for the Accelerate! Conference & Expo hosted by Women in Trucking. Held November 6th to 8th in Kansas City, Missouri, this year’s conference focused on how gender diversity can have a positive impact on a woman’s career and her company’s success.

The event, which also celebrated Women in Trucking’s 10th anniversary, drew more than 500 attendees from across the country. This made it the largest group ever for the organization.

“What a wonderful opportunity to gather with likeminded peers to discuss critical transportation issues and trends,” says Milestone Trailer Leasing Division Sales Executive Karen Novak, who attended the conference with Sarah Johnson, Executive Vice President of Highway Operations. “We were grateful to attend and represent the Milestone team.”

Accelerate! Conference & Expo

The three-day conference featured 30+ educational sessions. Topics ranged from speed mentoring and improving early stage driver turnover to creating happiness in the workplace and defining successful leadership. Attendees also had an opportunity to choose from four educational tracks: Leadership, Human Resources, Operations and Sales & Marketing.

The opening keynote address was given by author, screenwriter and attorney Valerie Alexander. Her presentation, “How Women Can Succeed in Trucking (Despite Having Female Brains),” examined a woman’s experience in the industry. It also provided practical tips on how to compete on a playing field designed by men.


“Valerie is a dynamic speaker who dove into the basic reasons why women are great multitaskers, organizers and how we can take on multiple challenges,” says Novak. “Her presentation centered around ways women hold themselves back in the workplace and how to overcome that thought process.”

Novak herself participated as a sales coach/mentor and discussed her sales history followed by an informative Q&A. Topics discussed in her presentation included how to position yourself to grow with your company, recognizing when options for growth may not come in your current employment, and “must do’s” to promote yourself for higher opportunities (ex: dress, speak and behave professionally; know your topic better than anyone else in the room; take on projects that you can positively affect).

Conference Sessions

Some of the conference’s 30+ sessions offered included:

  • Steps Women Take to Become Successful Business Leaders
  • Best Practices in Female Driver Recruiting
  • Succeeding in a Male Dominated Industry
  • A Truck Tour (four different tractors were available to tour with a manufacturing rep available to discuss new innovations)
  • Elevating Your Game Through Personal Transformation
  • Tips to Eating Healthy on the Road

Several daily opportunities to network were available, including visiting vendor booths. Some vendors represented were:

In addition to the sessions, there were multiple speakers, networking lunches and evening receptions. The conference closed with drawings for vendor-provided prizes, the Woman of the Year Award (presented to Daphne Jefferson, Deputy Administrator, US Department of Transportation, Federal Motor Carrier Safety Administration) and a final presentation by Valerie Alexander.

Mission of Women in Trucking

Founded in 2007 to encourage the employment of women in the trucking industry, Women in Trucking is a non-profit organization that works to educate and raise awareness for women’s issues. This includes promoting career opportunities, improving working conditions for women, increasing the number of women drivers, as well as serving as a resource about women working in the transportation and logistics industry.

“In just a few short years, Women in Trucking has made significant strides for women nationwide,” says Sarah Johnson. “It’s great to see the organization grow and continue to support women’s endeavors in this exciting industry.”

Photo courtesy of Women in Trucking




Milestone Blog Post Featured Lori Crider

Meet Lori Crider

Lori Crider is passionate about building relationships with customers. It’s what gets her excited about her role as Sales Manager of Milestone Trailer Leasing’s Dallas division. She shares why Milestone is the absolute best trailer leasing option and what’s key to growing and retaining customer relationships.

A Day in the Life

Tell us about your responsibilities as Sales Manager at Milestone Trailer Leasing. What does your typical day look like?

My focus has been to grow the Dallas market and maintain our existing customer base. Dallas is one of our newer locations (we opened last summer). It’s a growing market and it’s a great place to be in terms of the economy. Dallas also has an unusually high amount of competition.

Seeing how Dallas is a saturated market, how do you reach these customers?

I try to use all the different modes of marketing including phone calls, emails and personal visits. In this industry, you must be face-to-face with the customers and prospects which makes personal visits vitally important. I am involved in the Transportation Club of Dallas/Fort Worth and other industry networking events. You’ve got to be making those personal connections.

Accomplishments & Challenges

What accomplishments are you most proud of?

Bringing on customers from my previous employer who sold their trailer leasing division and got out of the business. I’ve been in Dallas since 2010, so I had built up some business with other companies and past referrals.  It was exciting to get those customers to come over to Milestone.

What is the biggest challenge facing your industry today?

There’s a lot of on uncertainty with how the ELD mandates will affect the industry.

Why Milestone?

What things about your job get you excited?

We are absolutely the best trailer leasing option out there. So many of our competitors are letting their customers down. Since Dallas is a newer location, it’s fun getting our name out there. Part of what I’m doing is talking with people and making them aware of who we are and what we offer. It’s thrilling to know that our executive team responds promptly and appropriately plus the fact that we’re in 27 locations with over 40,000 units definitely gets the attention of our prospects.

What keeps you up at night?

I just want to see Milestone’s brand grow and excel in the North Texas market. I see it as an exciting thing as we keep moving forward.

Success Stories

What is a great story about Milestone Trailer Leasing that you love to share?

We were able to use 15 of our storage trailers in the show, Queen of the South, which is on USA Network. Our trailers were used to simulate a loading dock in Galveston, TX.

What is a great customer story that you love to share?

I walked in at the right time to visit with a prospect. He said, “We have a problem. We need equipment and your competitor didn’t have a quote approved, so the costs actually came back higher but I signed the agreement anyway. I was also just told that they won’t be able to provide the trailers which we need in service within the next two weeks.” We ended up taking three 2009 model roll door trailers, ordered three new lift gates, got them installed and ready to go in a one-month period (from getting the right approvals through our executive team, lift gates ordered, installed and ready to go). The customer was impressed. This is a great example of  how quickly and effectively we can respond as a company to cover a unique need.




Milestone Trailer Leasing Sarah Johnson

Women in Trucking – In Her Own Words


Meet Sarah Johnson 

The Beginning

While I was in college, I started working part-time for my dad’s trailer rental and leasing company, Personal Attention Leasing (PAL) which was based in St. Louis, Missouri. At the time, he had a rental fleet of 200 trailers. The summer I started, he added his second location in Kansas City, Kansas.

I always thought it was a temporary position, as I had different plans for my career path. I moved away to Chicago and Los Angeles while got my degree at but eventually settled back to the St. Louis area to help again with the business. We often joke that once you’re in transportation, you never get out!

Over the course of 10 years, Personal Attention Leasing grew through acquisitions of assets and companies to a fleet of 15,000 trailers and 12 locations. I held several roles in the company during those years. From inspecting equipment, processing invoices, human resource function, to helping with IT. Whatever it was, I would jump in and figure out how to make it happen, always putting the needs of the customer first. The growth of the company and my various roles gave me tremendous exposure to all aspects of the business, which I couldn’t have learned in any classroom.

Considering the fact that I worked for my father, I put pressure on myself to prove to my co-workers that I earned my position and that nothing was “given” to me. I often think back to how much I liked to play kickball at recess in the first grade. However, the boys would move in, thinking I couldn’t kick it very far. Then I would kick it over their heads. I simply wanted to get out on the kickball field and play (or win) the same game, the same way as my classmates. No special treatment.

Transitioning from Personal Attention Leasing to Milestone

In 2016 Personal Attention Leasing was rebranded to the parent company’s name of Milestone. The purpose was to represent all product lines to the market including intermodal equipment, containers, chassis and highway trailers. Today Milestone Equipment Holdings features 80,000 assets in total. As Executive Vice President of Branch Operations, I oversee our national network of 27 locations in the Trailer Leasing division. Our highway office is also our St. Louis branch, so it keeps me in touch with the equipment, driver interactions and the core of our businesses.

With our growth trajectory, I have been fortunate enough to see the transportation industry in all types of businesses and applications. I enjoy learning the inner working of the retailers, manufacturers, distributors and trucking companies. I’m equally passionate about helping these industries to creatively solve problems.

My Perspective

I enjoy working with the employees in the field, making them successful and remaining diligent to serving our customer base.

Being a woman in trucking reminds me of being on that kickball field. I don’t want special treatment. Not in my favor or against me. I am knowledgeable about this business, I know equipment, I have ideas, I like building business partnerships, and I enjoy making a profit. I want to use the skills I have developed to compete in the game.

My goal is that someday, perhaps with my help, I will have more women on my “team” in the board room to help “kick the ball over their heads.”


Accelerate! Conference & Expo

From Monday, November 6th to Wednesday, November 8th, I will be joining transportation, logistics, and supply chain peers at the Accelerate! Conference & Expo, hosted by Women In Trucking. If you will be attending and would like to meet, please complete the form below.

First Name*

Last Name*


Email Address*

Phone Number*


*Required fields.


Women in Trucking

The Women In Trucking Association is a non-profit organization with the mission to encourage the employment of women in the trucking industry, promote their accomplishments, and minimize obstacles faced by women working in the industry. For nearly a decade, we’ve been focused on this clear mission. It’s supported by a passionate leadership team, highly engaged members, and committed sponsors and partners. We continue to build a strong community among our members (primarily business professionals and professional drivers) who believe in and support our mission.

Milestone Trailer Leasing Sustainability

Fostering a Culture of Sustainability

Environmentally Conscious

Operating with sustainability in mind keeps Milestone at the forefront of the transportation industry. Going green makes sense – and cents – because shippers are looking for transportation providers that are committed to operating with a lower carbon footprint.

Environmental sustainability is not just the way of the future – it’s happening now and Milestone is staying ahead of the curve. We understand the merits of investing in the newest technology and equipment to transform our fleets.

In order to meet growing emissions standards nationwide (CARB, the California Air Resources Board, for example) our dry vans are fitted with aerodynamic and energy-efficient equipment compliant with all current regulations. Depending on our customers’ needs, we will fit our trailers with equipment including:

  • Low resistance tires
  • Side skirts
  • Spoilers fitted behind the back doors
  • Two panels on either side of a trailer; fitted across the top.

These systems can deliver 5 to 10 percent more fuel efficiency, depending on the configuration.

Reefers are fitted with state-of-the-art technology, such as forever filters. This is a new technology that won’t have to be continually updated and will make the refrigeration unit CARB compliant, essentially forever.

“We are continuing to invest in more and more equipment that is sustainable,” says Jason Pahules, Regional Sales Manager at Milestone Trailer Leasing. “Customers want it because it makes sense. For us, reduced fuel consumption is better for the bottom line. Lower CO2 emissions is better for the environment. A green supply chain drives everyone’s business. It’s a win-win-win.”

Greening up doesn’t have to be confusing or complicated. That’s why we make it as approachable as possible. The Milestone way starts at that first conversation with our customer.

“Our approach to customer service is all about that personal touch,” says Pahules. “We are intentional about providing unmatched personalized attention – it’s what sets us apart from the competition.”

Milestone Trailer Leasing Sean Ellison

Meet Sean Ellison

Traveling across the country and having an opportunity network and meet great individuals along the way. This is what Sean Ellison says is the best part of his job as Vice President of Operations at Milestone Trailer Leasing.

For two weeks of every month, Ellison visits Milestone’s various branches in the company’s national network – consisting of 25+ locations in the US, spanning from the Eastern Seaboard to the West Coast. A member of the Milestone leadership team since 2008, Ellison shares about his typical day, his proudest accomplishments, and what elevates good customer service to the “great.”


Tell us about your responsibilities as Vice President of Operations at Milestone Trailer Leasing. What does your typical day look like?

A typical day consists of managing our branch network. I oversee/assist with the buying and selling of equipment, coordinating deal fulfillment, and satisfying customer needs across our national network. I also manage the day-to-day personnel of operations out in the field. The great thing is that no day is the same.

When does your day start and when does it end?

My day starts the moment the alarm clock buzzes and goes until I sleep. Customers in the transportation industry have needs that are 24 hours a day. Assistance is needed around the clock. Our operations people are fielding requests at all hours of the day and our team is always there to help them when in a bind.

Core Competencies

What accomplishments are you most proud of?

I am most proud of assisting and developing our branch network. We started out really small and now we’re capable of serving transportation needs of all sizes all over the country. I’m also very proud of the culture that we’ve established, and the personnel that we’ve built. Our customers will get same service in York, Pennsylvania as they would in Los Angeles. I’m proud of that cohesiveness.

What are your thoughts about leadership? What’s key in building good teams?

It happens with extensive amounts of one-on-one time. When we’re onboarding our employees, we spend a lot of time with them at our branches. We go over best practices and best ways in interacting with our customers. That kind of training takes a lot of time and energy. We are intentional about educating them on the way that we develop services and a lot of that comes from other employees who have been in this industry for a long time.

What is the key to customer service? What separates the good from the great?

The “great” is empowering individuals at branches to make the best decision for their customer quickly and effectively. And giving them the tools to do that. Not having to tell customer, “I’ll have to get back to you with an answer,” and instead allowing our employees to have the flexibility to provide on-the-spot answers and having the confidence to do that.


What is the biggest challenge facing your industry today?

The trend toward e-commerce and just-in-time deliveries. The need for everyone to have everything done yesterday. This all leads to the challenge of tying together the right equipment, in the right place, at the right time. But there’s a whole other piece to it – the logistics piece, the moving of product, getting trailers and fixing trailers. There’s the physical part, the “moving of iron,” and melding it with the technology part, that’s the challenge. It come down to meeting and balancing expectations.

How is Milestone addressing those challenges?

The best way to do it is by developing the best network – An excellent group of repair and delivery vendors and employees. Both in the field and at our head office. I’m confident that we have that in every network and that we set realistic expectations with our customers. I’m confident of the vendors that we’ve chosen to partner with. Our repair vendors provide the backbone to our capabilities.

What sets Milestone apart from the competition?

Having a vast network of experienced and knowledgeable transportation professionals who are empowered to make quick decisions benefits Milestone customers. It really comes down to the educated people in the field who can take our vision and our customers’ requests and put them into action.

Why Milestone?

What do you like best about your job?

I like the fact that technically it’s a big industry, but the country gets smaller and smaller with technology. Being able to network with people around the country is something I love. I get to travel around the country and meet with people. My favorite part is being well traveled and connecting with fantastic people along the way.

What is a great story about Milestone Trailer Leasing that you love to share?

I always enjoy sharing Milestone’s history. The original founders and how they came together from across the country to create the basis of what we work with today. When knowing how we got here, it makes working towards those same goals, on a much larger scale, much more enjoyable.


Milestone Trailer Leasing - Peak Season

Staying Ahead of the Game During Peak Season

We are in the midst of peak season – the months of August through December. This is when customer sales explode, particularly as holiday product comes in on ocean containers. This requires trucks to transport merchandise to the box stores in time for holiday shopping.

Because of this surge, many shippers and trucking companies need to supplement their fleet with rental trailers to meet the demands of peak season. With trailer availability at the tightest point of the year, shippers can expect it to be difficult to fill their needs. Milestone plans ahead by making sure all trailers are ready to go as capacity gets tight during this time of year.

“We recommend planning ahead and letting us know what their anticipated needs will be,” says Lori Crider, Sales Manager at Milestone Trailer Leasing. “The earlier they are reserved, the better.”

Milestone’s mission is to provide transportation equipment under the most creative, cost effective and flexible structures to optimize the value of our customer’s supply chain. Consider the following checklist as the first step in fostering your demand during a busy peak season.

Peak Season Checklist

Milestone has your back. Below is your checklist to prepare for Peak Season:

Confidence During Peak Season

Your Surge in Business, Our Dedicated Capacity

  • Secure your trailers only as necessary to satisfy peak demand
  • Visibility into expenses allowing you to avoid unexpected costs

All of Your Transportation Needs – One-Stop Shop

  • Choose the Right Equipment: Over the Road (OTR) and Intermodal Equipment (trailers, containers, chassis)
  • Connect with Your Local Branch: Our Nationwide Network includes 25+ locations across the US, stretching from Las Vegas and Southern California to America’s Heartland and the South to the East Coast

Choose Your Customized Program

  • One or multiple years
  • Lease and rental
  • Expand or contract with business requirements
  • Maintenance, parking and delivery options
  • Flexible terms and options
Milestone at IANA EXPO 2017

A Look Back on IANA EXPO 2017!


IANA EXPO is always a great time to connect & learn! This year presented new opportunities to share with customers

Milestone at IANA EXPO 2017

around how we continue to push intermodal forward through:

  • The growth of America’s newest chassis fleet, launched in the past year, now expanding nationwide!
  • The benefits of reduced M&R (as well as the bottom line) through the use of new equipment.
  • Flexible leasing options, expert service & more!

Thank you to our customers, vendors & friends that joined us at our reception on Sunday. It was wonderful to get together with you to kick off such an incredible few days at IANA EXPO 2017!


Milestone Trailer Leasing - Jeff Alpert

Meet Jeff Alpert



As President of Milestone Trailer Leasing, Jeff Alpert oversees the company’s highway trailer division which consists of 25+ locations across the US and 57,000 units. The company veteran (he joined Milestone in 2000) recently shared what accomplishments he is most proud of and the biggest challenges facing the transportation industry.

Everyday Operations

Tell us about your role as President of Milestone Trailer Leasing. What are your day-to-day responsibilities?

I’m responsible for the oversight of Milestone’s highway trailer division which consists of 25+ locations and 57,000 units. My role is to help make everyone around me successful and get obstacles out of their way.

What accomplishments are you most proud of?

I’m proud of the whole journey. I’m proud of the many years of organic growth to becoming the second largest lessor in the country.


Biggest challenge facing your industry today?

One of the biggest challenges is around customer choice and customer expectations. Today, consumers want to have a product in their hand, yesterday, with a click of a button. That sense of urgency impacts everything we do. The challenge is keeping up with the velocity and pace of change. Our challenge is, “What can Milestone do to help our customers keep up with that velocity?”

What keeps you up at night?

How to tackle employee shortages and trying to get young people excited about the industry.

Hard to get a smart college grad to get excited about this space. We’re losing a lot of experience, knowledge-based in the business.


What does the future hold for Milestone Trailer Leasing? What things are you excited about?

Back to these ideas of flexibility and being creative problem solvers – for me personally and for the company DNA, it’s about the love of solving pain points and solving problems for our customer. We are continually expanding our knowledge around finding solutions in trailer leasing, especially with how quickly things are changing in transportation.

Personal Story

What is a great story about Milestone Trailer Leasing that you love to share?

It’s related to how far we come. One story has to do with one of the first big acquisitions we worked on as a young company. They asked us about our net worth. It was $1 million. They asked, “$1 billion?” And we said, “No, $1 million.” It was kind of comical because it showed what a small potato we were at the time. And now here we are, close to a $1 billion company.

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