Women in Trucking
Women from all facets of the transportation and logistics industry gathered together for the Accelerate! Conference & Expo hosted by Women in Trucking. Held November 6th to 8th in Kansas City, Missouri, this year’s conference focused on how gender diversity can have a positive impact on a woman’s career and her company’s success.
The event, which also celebrated Women in Trucking’s 10th anniversary, drew more than 500 attendees from across the country. This made it the largest group ever for the organization.
“What a wonderful opportunity to gather with likeminded peers to discuss critical transportation issues and trends,” says Milestone Trailer Leasing Division Sales Executive Karen Novak, who attended the conference with Sarah Johnson, Executive Vice President of Highway Operations. “We were grateful to attend and represent the Milestone team.”
Accelerate! Conference & Expo
The three-day conference featured 30+ educational sessions. Topics ranged from speed mentoring and improving early stage driver turnover to creating happiness in the workplace and defining successful leadership. Attendees also had an opportunity to choose from four educational tracks: Leadership, Human Resources, Operations and Sales & Marketing.
The opening keynote address was given by author, screenwriter and attorney Valerie Alexander. Her presentation, “How Women Can Succeed in Trucking (Despite Having Female Brains),” examined a woman’s experience in the industry. It also provided practical tips on how to compete on a playing field designed by men.
“Valerie is a dynamic speaker who dove into the basic reasons why women are great multitaskers, organizers and how we can take on multiple challenges,” says Novak. “Her presentation centered around ways women hold themselves back in the workplace and how to overcome that thought process.”
Novak herself participated as a sales coach/mentor and discussed her sales history followed by an informative Q&A. Topics discussed in her presentation included how to position yourself to grow with your company, recognizing when options for growth may not come in your current employment, and “must do’s” to promote yourself for higher opportunities (ex: dress, speak and behave professionally; know your topic better than anyone else in the room; take on projects that you can positively affect).
Some of the conference’s 30+ sessions offered included:
- Steps Women Take to Become Successful Business Leaders
- Best Practices in Female Driver Recruiting
- Succeeding in a Male Dominated Industry
- A Truck Tour (four different tractors were available to tour with a manufacturing rep available to discuss new innovations)
- Elevating Your Game Through Personal Transformation
- Tips to Eating Healthy on the Road
Several daily opportunities to network were available, including visiting vendor booths. Some vendors represented were:
- Wal Mart Transportation
- YRC Freight
- Arrow Truck Sales
- CH Robinson
- Craftsmen Utility Trailer
- Landstar Transportation & Logistics
In addition to the sessions, there were multiple speakers, networking lunches and evening receptions. The conference closed with drawings for vendor-provided prizes, the Woman of the Year Award (presented to Daphne Jefferson, Deputy Administrator, US Department of Transportation, Federal Motor Carrier Safety Administration) and a final presentation by Valerie Alexander.
Mission of Women in Trucking
Founded in 2007 to encourage the employment of women in the trucking industry, Women in Trucking is a non-profit organization that works to educate and raise awareness for women’s issues. This includes promoting career opportunities, improving working conditions for women, increasing the number of women drivers, as well as serving as a resource about women working in the transportation and logistics industry.
“In just a few short years, Women in Trucking has made significant strides for women nationwide,” says Sarah Johnson. “It’s great to see the organization grow and continue to support women’s endeavors in this exciting industry.”
Photo courtesy of Women in Trucking